John has always had a passion for travel that includes picking up all types of travel literature, including Discovery Maps (or Resort Maps as they were called at the time). In time that interest led to the creation of JMF Publishing. After a rocky two-year start, JMF has been producing maps, guides, and magazines for the New York tourism industry since 1994. Publications include the Official Maps and Guides to over 30 New York State Parks, Upstate Summer Magazine, Adirondack Paddling, Adirondack Hiking, Adirondack Fishing, 1000 Islands – Tug Hill Craft Beverage Map, Great Lakes Seaway Trail Journey Magazine, and now the Discovery Map of Lake George. The company is an A+ rated Better Business Bureau Accredited Business.

Over the years John had picked up Discovery Maps and always thought they were well done and informative. Seeing that they were exactly the type of business he was already running, he decided to look into becoming a franchise owner. After considering a start-up franchise and evaluating three franchises that were for sale he decided that Lake George was the best opportunity and that produced a touch of irony. Way back in 1994 the Lake George area was where JMF Publishing was firmly established with advertising sales and production of the official maps and guides for New York State campgrounds in region.

John is looking forward to taking the Discovery Map of Lake George into it’s next incarnation by building its online presence and adding more advertisers to the print version while keeping it a valuable and informative tourism resource.